To the world I love, 🌍

Not for a lack of creative content. We have a metric f*ckload of that.

Not for a lack of creative tools, either. There are millions of brushes and chisels to pick from.

I think our creative spark is being lost to time.

I’ve always gone by @shinyobjectz. It’s my struggle, worn on my sleeve: I’m optimistic, but time-blind.

I spend my time on new things, new ideas, new unknowns. It’s led me down a lot of side quests.

I sure as hell wouldn’t be the creative, curious person I am today without them.

More than a decade of my time went into video. I was an editor and a motion graphic designer at top agencies and brands, with a stint as a filmmaker along the way.

Here’s what all that time taught me.

An idea is brightest the second it shows up. Every hour between having it and holding it, it dims.

Talent is common. Time isn’t.

And somebody has figured out how to sell it back to us.

Creative people work on hardware. We buy the fast machine, the good screen, the drive full of footage. The power is sitting right there on our desks.

And yet we’re sold the cloud. Upload your work and wait. Sit in a queue and wait. Rent back your own tools, month after month.

Not because it saves us time. Because it protects their product.

Code you can’t run is code you can’t copy.

It’s about to get worse.

Now that AI can take apart almost any software, the companies that own our tools have one move left: lock the code away on their servers, where nobody can look.

More proprietary creative tools will move to the cloud. Not to serve you. To guard themselves from you.

Your ideas will run on someone else’s computer, on someone else’s clock, for as long as they say so.

I don’t want to spend my time in that world. I don’t want you to spend yours there either.

So I built raea to give the time back.

It runs on your machine. The code is out in the open: read it, change it, take it apart.

You say what you’re picturing, and an agent makes it: a video, a game, a 3D scene, an app. It’s rendered by your own hardware, in minutes instead of weekends.

No queue. No upload. No one else’s clock.

It won’t imagine for you. I’d never want it to.

The spark is yours. raea just keeps it lit long enough for you to finish.

So take the side quest.

Lose track of time.

It’s yours again.